I ADD VALUE TO BUSINESSES THROUGH CONSIDERED, IMPACTFUL DESIGN & PHOTOGRAPHY

WHY WORK WITH ME?

Shepherd & Flock – Brand Tailoring is founded on over 20 years’ experience in both creative and commercial fields. I’ve learned my craft and have built my expertise in branding, graphic & packaging design, photography and web design over that time; freelancing, in agency creative and leadership roles; and client-side, working in-house and providing project management services.

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Headshot of David McCormack

SHEPHERD & FLOCK IS A VERSATILE CREATIVE STUDIO; PROVIDING A FULL END-TO-END SERVICE, WITHOUT THE LAYERS AND ADMINISTRATIVE OVERHEADS OF LARGER, AGENCY MODELS.

I bring a wealth of experience in FMCG, Retail, Consumer Electronics, Telecoms, Automotive, Services and eCommerce verticals; commercially with companies including Vodafone, Canon Consumer Imaging, EBAY and Trader Media Group; and delivering both creative and technical projects for brands including:

BMW, CROKE PARK/GAA, FRUITFIELD, GATEAUX, FINDLATER & CO, JACOBS, KELKIN, MERCEDES, OATFIELD, ODLUMS, ROBERT ROBERTS, VALEO HEALTHCARE, VOLKSWAGEN & WILTON CANDY

SOME NOTABLE PROJECTS & MILESTONES...

DIGITAL FOR CROKE PARK

I’ve previously had the privilege to plan, design and project manage the development of a scalable, enterprise grade digital platform and website for one of Europe’s largest stadiums; this contract was delivered in-house with Croke Park and the GAA. 

I’ve since worked with entrepreneurial startups and established SMEs; bringing that experience to build their web presence with visually led, responsive designs in Wordpress; and as a Shopify Partner; delivering ecommerce websites, integrating POS and stock management in omnichannel solutions for traditional bricks & mortar retailers.

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PACKAGING FOR VALEO FOODS

In a partnership between OwensDDB and Valeo Foods; I established, built and headed up an in-house creative studio, the ‘Valeo Lab’ for one of Ireland’s largest FMCG groups; leading a team of on-site designers and overseeing studio workflows.

I also worked across a broad portfolio of Ireland’s leading household brands, developing an extensive packaging design portfolio and expertise in end-to-end packaging delivery from concept design through to technical delivery; regulatory labelling, substrate, prepress finishing and print-run management.

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Odlums Range Packaging Redesign

WHY SHEPHERD & FLOCK?

Growth & Flexibility! Building a brand that reflects a business’s values, culture and personality is important for long-term success.

Shepherd & Flock represents my core values; the desire to guide, facilitate and help steer client growth and success through great design. It also allows me to flex and expand; to call upon trusted partners to provide specialised services as required, ensuring the studio can successfully deliver the most complex and demanding of briefs.

VIEW MY WORK
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Some Kind Words

I'D LOVE TO HEAR FROM YOU

Tell me about your great idea, your business challenge or plans for expansion. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your brand to life!