I ADD VALUE TO BUSINESSES THROUGH CONSIDERED, IMPACTFUL DESIGN & PHOTOGRAPHY

WHY WORK WITH ME?

Shepherd & Flock – Brand Tailoring is founded on over 20 years’ experience in both creative and commercial fields. I’ve learned my craft and have built my expertise in branding, graphic design, photography and web design over that time; freelancing, in agency creative and leadership roles; and client-side, working in-house and providing project management services.

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Headshot of David McCormack

SHEPHERD & FLOCK IS A VERSATILE CREATIVE STUDIO; PROVIDING A FULL END-TO-END SERVICE, WITHOUT THE LAYERS AND ADMINISTRATIVE OVERHEADS OF LARGER, AGENCY MODELS.

I bring a wealth of experience in FMCG, Retail, Consumer Electronics, Telecoms, Automotive, Services and eCommerce verticals; commercially with companies including Vodafone, Canon Consumer Imaging, EBAY and Trader Media Group; and delivering both creative and technical projects for brands including:

BMW, CROKE PARK/GAA, FRUITFIELD, GATEAUX, FINDLATER & CO, JACOBS, KELKIN, MERCEDES, OATFIELD, ODLUMS, ROBERT ROBERTS, VALEO HEALTHCARE, VOLKSWAGEN & WILTON CANDY

SOME NOTABLE PROJECTS & MILESTONES...

DIGITAL FOR CROKE PARK

I’ve previously had the privilege to plan, design and project manage the development of a scalable, enterprise grade digital platform and website for one of Europe’s largest stadiums; this contract was delivered in-house with Croke Park and the GAA. 

I’ve since worked with entrepreneurial startups and established SMEs; bringing that experience to build their web presence with visually led, responsive designs in Wordpress; and as a Shopify Partner; delivering ecommerce websites, integrating POS and stock management in omnichannel solutions for traditional bricks & mortar retailers.

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PACKAGING FOR VALEO FOODS

In a partnership between OwensDDB and Valeo Foods; I established, built and headed up an in-house creative studio, the ‘Valeo Lab’ for one of Ireland’s largest FMCG groups; leading a team of on-site designers and overseeing studio workflows.

I also worked across a broad portfolio of Ireland’s leading household brands, developing an extensive packaging design portfolio and expertise in end-to-end packaging delivery from concept design through to technical delivery; regulatory labelling, substrate, prepress finishing and print-run management.

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Odlums Range Packaging Redesign

WHY SHEPHERD & FLOCK?

Growth & Flexibility! Building a brand that reflects a business’s values, culture and personality is important for long-term success.

Shepherd & Flock represents my core values; the desire to guide, facilitate and help steer client growth and success through great design. It also allows me to flex and expand; to call upon trusted partners to provide specialised services as required, ensuring the studio can successfully deliver the most complex and demanding of briefs.

VIEW MY WORK
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Some Kind Words

I'D LOVE TO HEAR FROM YOU

Tell me about your great idea, your business challenge or plans for expansion. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your brand to life!