CROKE PARK WEBSITE

PROJECT NOTES
A major project to deliver a new Croke Park website design. The home of Irish Sport, the country’s largest sporting arena and headquarters to the GAA; beyond the match day activity, it operates all year round as an event space, concert venue, visitor attraction and museum – not to mention as a group of dedicated people supporting the local community. This contract was to deliver a new digital communications platform for Croke Park; the Sporting Arena, the Meetings & Events space, Museum, Visitor Attraction, Community Hub and Concert Venue.
I worked in-house, with a broad scope, yet specific brief to bring a number of independently operating entities within Croke Park together on a single, centrally managed platform.
After detailed scoping work with stakeholders across the organisation, I developed the initial wireframe and briefing documents for the development team.
I then undertook a detailed review/audit of available assets before copywriting & editing the site content; overseeing the design and project managing all aspects of the development and delivery of the site including the integration of social channel management and staff training on the CMS.
The project scope expanded to also include provision of brand photography and commissioning and creative direction of content from 3rd party specialists, in the areas of aerial photography, promotional video creation and interior photography.
SERVICES
- Scoping Documentation & Brief
- User Journey/UX
- Wireframing
- Copywriting Site Content
- Developer Tendering & Oversight
- Project & Budget Allocation
- Creative direction - Design & Assets
- Commissioning 3rd party creative services (video, drone, interior photography)
- Brand Photography - community, concert, match day
- CMS training for staff
I also provided consultation on tendering and agency selection for development of the GAA's web platform.
Some Kind Words
We worked with David of Shepherd & Flock on the design and launch of our new website late last year. David was brilliant to work with and created a fabulous website for us that has worked brilliantly during this third lockdown. David has also been on hand to offer advice and help post-launch too, which was much appreciated. Our online sales this season have far exceeded any other period and we cannot thank him enough for his help.Louise Brennan - Managing Director, Fabiani Boutique
As a commercial gym it was important our brand appealed to a wide audience. After developing our brand identity and taglines, David was able to carry the tone of voice through to the website and into the physical gym, which can be seen and felt in the welcoming spaces. Starting out as a new business owner, David’s professionalism and ‘can do’ attitude, as well as attention to detail in everything he does really resonated with me, and I cannot recommend him highly enough to anyone looking to take their brand to the next level.Luke Woods - Managing Director, Integrity Fitness
We engaged Shephard & Flock to refresh our online presence and the first project was our company website. We are extremely pleased with the end product. David listened to our requirements and we feel our website has captured the essence of our business. The project was delivered within tight timelines, in budget and involved multiple stake holders. He delivered a site which is attractive, with unique design elements, simple to update and is performing very well on search. David went above and beyond to work with us to design and build something we are really proud of. We are also expecting an increase in business because of it, all thanks to David..Martin Duffy - Co-Managing Director, Lites Group
David's varied skill set ranges from simple design critique to complete design overhaul. His keen eye for packaging design and on-pack photography makes him a great asset for creative direction on any job and an excellent choice for styled product/pack photography. David also adds great value to packaging print jobs with his strong technical knowledge of substrates, preparing files for various print methods and liaising with repro houses to ensure that jobs run smoothly.Elaine Doran - Head of Brand Assets & Packaging Development, Valeo Foods