A major project to deliver a new Croke Park website design. The home of Irish Sport, the country’s largest sporting arena and headquarters to the GAA; beyond the match day activity, it operates all year round as an event space, concert venue, visitor attraction and museum – not to mention as a group of dedicated people supporting the local community. This contract was to deliver a new digital communications platform for Croke Park; the Sporting Arena, the Meetings & Events space, Museum, Visitor Attraction, Community Hub and Concert Venue.

I worked in-house, with a broad scope, yet specific brief to bring a number of independently operating entities within Croke Park together on a single, centrally managed platform.

After detailed scoping work with stakeholders across the organisation, I developed the initial wireframe and briefing documents for the development team.

I then undertook a detailed review/audit of available assets before copywriting & editing the site content; overseeing the design and project managing all aspects of the development and delivery of the site including the integration of social channel management and staff training on the CMS.

The project scope expanded to also include provision of brand photography and commissioning and creative direction of content from 3rd party specialists, in the areas of aerial photography, promotional video creation and interior photography.


  • Scoping Documentation & Brief
  • User Journey/UX
  • Wireframing
  • Copywriting Site Content
  • Developer Tendering & Oversight
  • Project & Budget Allocation
  • Creative direction - Design & Assets
  • Commissioning 3rd party creative services (video, drone, interior photography)
  • Brand Photography - community, concert, match day
  • CMS training for staff

I also provided consultation on tendering and agency selection for development of the GAA's web platform.

Some Kind Words


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