This project was to deliver a brand new eCommerce website design for Fabiani Boutique; a popular retailer in the midlands. They’ve built up a loyal customer base but wanted to extend their reach with a 24hr shopfront and attract new customers both domestically and internationally for their stable of high-end women’s fashion brands in clothing, footwear and accessories.

With the obvious challenges to bricks and mortar retail in 2020, they needed to focus on developing their online presence so Shepherd & Flock redesigned their store – streamlining the user journey with automated stock management for on and offline sales, putting product front and centre to reducing steps to purchase, introducing product cross-sell and related purchasing, click & collect and of course redesigning the visual aesthetic.

Built on Shopify; I delivered a flexible, omnichannel shopping platform for an ambitious Irish retail business. S&F also provided packshot product photography for them across their full AW20 footwear ranges and other selected SKUs, to allow them feature stock lines that were previously limited to the physical store.


We worked with David of Shepherd & Flock on the design and launch of our new website late last year. David was brilliant to work with and created a fabulous website for us that has worked brilliantly during this third lockdown. David has also been on hand to offer advice and help post-launch too, which was much appreciated. Our online sales this season have far exceeded any other period and we cannot thank him enough for his help.

Louise Brennan – Managing Director, Fabiani Boutique


  • User Journey/UX
  • Wireframing
  • Copywriting
  • POS Pro Integration
  • Data Migration
  • Payment Integration
  • Packshot Photography
  • POS Hardware Setup
Some Kind Words


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