Lites Group website mockup


Website Design and Brand Photography for Lites Group, one of Ireland’s leading Marketing and Advertising companies; providing Merchandising, Sales, Product Demonstrations, Market Research & Retail Auditing services across FMCG and Trade categories. They are leaders in their field but felt their existing website did not represent the brand and business behind it, so they engaged Shepherd & Flock to undertake a full review and redesign of their site and content.

I carried out scoping sessions with Martin, Lites Group’s Managing Director, to really understand the business. Martin and Aidan, co-Managing Director, identified their people as the company’s greatest assets; a dedicated team, delivering best-in-class service to clients. I used these valuable insights to then develop the creative brief.

I placed that core value of ‘people first’, as the central theme for the project and a brand new responsive website was designed and delivered alongside a new photographic asset bank. It is a responsive platform that clearly communicated the company’s services, provides a streamlined the navigational structure versus their original site design and introduces staff from across the business. I used team members as models, photographed in a studio setting, placing them front and centre in the final web banners. We also selected a bold colour palette to represent the vibrant and welcoming culture within the business; and to also aid in defining the different service offerings.

A blog section was also provided to allow Martin, Aidan and the team engage with clients and share news, insights and activity ongoing; utilising a user friendly content management system.


We engaged Shephard & Flock to refresh our online presence and the first project was our company website and we are extremely pleased with the end product. David listened to our requirements and we feel our website has captured the essence of our business. The project was delivered within tight timelines, in budget and involved multiple stake holders. He delivered a site which is attractive, with unique design elements, simple to update and is performing very well on search. David went above and beyond to work with us to design and build something we are really proud of. We are also expecting an increase in business because of it, all thanks to David..

Martin Duffy – Managing Director, Lites Group


  • User Journey/UX
  • Wireframing
  • Copywriting
  • Brand Photography
  • Web Graphics
Some Kind Words


Tell me about your great idea, your business challenge or plans for expansion. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your brand to life!