Croke Park is the home of Irish Sport, the country’s largest sporting arena and headquarters to the GAA. Beyond the match day activity, it operates all year round as an event space, concert venue, visitor attraction and museum – not to mention as a group of dedicated people supporting the local community. This project was to deliver a new digital communications platform for Croke Park – the Sporting Arena, the Meetings & Events space, Museum, Visitor Attraction, Community Hub and Concert Venue.
S&F worked in-house, engaging with a large group of stakeholders, to bring a number of independently operating entities within Croke Park together on a single, centrally managed platform, project managing all aspects of the development and delivery of the site. The project scope expanded to also include provision of brand photography and commissioning/creative direction of content from 3rd party specialists, in the areas of aerial photography, promotional video creation and interior photography.
Scoping documentation and project brief
User Journey/UX
Wireframing
Copywriting site content
Developer tendering and oversight
Project management and budget allocations
Creative direction across all aspects of design and asset creation
Commissioning 3rd party creative services – video, drone, interior photography
Supply of brand photography services – community, concert, match day
CMS training for staff
Consultation on tendering and agency selection for development of GAA web platform
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