Having just launched to market in April 2020 – Jacobs were looking to move the Elite Special Moments brand into the confectionery space with the introduction of chocolate coated cream wafer variants. We focused on bringing out the premium positioning of the product in our design – commissioning a bespoke 3D rendering of the bar and then creating rich, indulgent chocolate and hazelnut composites to sit in a flowing lock-up with the Elite brand shield device. The chosen colour palettes maintain a link to the core Special Moments range, whilst conveying the flavour variants for strong differentiation on shelf, with a combination of hand drawn and more formal typefaces creating an inviting contrast in tone of voice. The metallic foil substrate is finished with a matt lamination, providing a tactile satin sheen to both the outer and individual bar wraps – a luxurious packaging design solution for a luxurious, confectionery treat.

ClientJacobsProjectElite Special Moments Cream WafersServicesPackaging Design, Creative Direction, Art Direction , Artwork Finishing, Prepress