A teatime favourite, Gateaux are famous for their range of swiss rolls and chocolate logs. To widen the brand appeal and break into the convenience market targeting on-the-go customers, they were launching a new range of flavoured mini rolls. The brief was for a more youthful design, otherwise was quite open. We carried the purple blocking through from the core range to provide a link with the wider brand but then focused on dialling up the product name relative to the brand with a custom type treatment, contrasting colour blocking and subtle patterning behind. The approach was simple – highlighting the Mini Rolls sub-brand and product to create taste appeal and visual impact in the convenience aisle, whether in multipack or single unit.

ClientGateauxProjectMiniroll Range ExtensionServicesPackaging & Graphic Design, Print Management