Wilton Candy, famous for their Macaroon chocolate bar, wanted to refresh their packaging as they also moved to a new improved recipe for their Macaroon and Mint Crisp varieties. The iconic umbrella logo had an overhaul, whilst retaining the charm of the original design, to clean up the line work and formalise the colour palette. The older waxy paper was being replaced by a tight wrap film, required by the new bar format production line. We updated the typography and applied a traditional candy striping to the sealed edges, again with reference to its iconic predecessor. A ‘Made in Ireland’ statement and heritage statement were introduced on front and side of pack respectively in a further nod to the heritage of the brand. A countertop display unit (CDU) was also designed to match the updated look, maintaining the traditional promotional presentation format, so familiar to the brand’s customer base.
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