Lites Group website mockup


Lites Group is one of Ireland’s leading Marketing and Advertising companies; providing Merchandising, Sales, Product Demonstrations, Market Research & Retail Auditing services across FMCG and Trade categories. Leaders in their field, they felt their existing website did not represent the brand and business behind it and engaged Shepherd & Flock to undertake a full redesign.

Following on from our initial meeting, I carried out further scoping sessions to work with Martin, Lites Group’s Managing Director, to develop the project brief. Both Martin and Aidan, co-Managing Director, defined their people as the company’s greatest assets; a dedicated team delivering their services to clients.

I took that core value of ‘people first’, as the starting point for the brief, building a brand new responsive website, that clearly communicated the company’s services, streamlined the navigational structure versus their original site design and placed staff front and centre; using team members as models, photographed in a studio setting, before integrating into the final web banners. A bold colour palette was selected to represent the vibrant and welcoming culture within the business and help define the different service offerings.

A blog section was also provided to allow Martin, Aidan and the team engage with clients and share news, insights and activity ongoing; utilising a user friendly content management system.


We engaged Shephard & Flock to refresh our online presence and the first project was our company website. We are extremely pleased with the end product. David listened to our requirements and we feel our website has captured the essence of our business. The project was delivered within tight timelines, in budget and involved multiple stake holders. He delivered a site which is attractive, with unique design elements, simple to update and is performing very well on search. David went above and beyond to work with us to design and build something we are really proud of. We are also expecting an increase in business because of it, all thanks to David..

Martin Duffy – Managing Director, Lites Group


  • User Journey/UX
  • Wireframing
  • Copywriting
  • Brand Photography
  • Web Graphics
Some Kind Words


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