fractional &contract services
I provide an experienced and flexible creative outsourcing service to agencies and brand managers; and specialist operational and project management expertise to meet the short and medium term needs of their businesses.
I’ve worked with a broad mix of clients, from SMEs to household brand names, and on startup brands to global beverage rebrand projects. I’ve worked client-side to brief creative projects and on creative teams tasked to deliver; specialising in creative operations and project management.
My wealth of experience in the FMCG, Beverage, Retail, Automotive, Tourism & Sport sectors, provides my clients with a flexible and skilled partner, with the creative and commercial expertise to deliver specialist creative services and contract projects at any scale.
Freelance Outsourcing
Providing specialist services to agencies including graphic design; packaging design, pre-press artworking and print run management; photography and image retouching. This service is offered on both a retained and ad-hoc project basis, providing flexibility to help agencies temporarily scale to meet capacity and project demands.
project management
For those clients requiring a more integrated service, on projects demanding closer ongoing engagement with multiple internal stakeholders; and day-to-day project management, where proximity is key. See links to case studies below, including work for Pepsico International Beverages and Croke Park/GAA.
Remote Creative
For brand teams who need a skilled creative resource working across multiple projects, and over longer periods of time, this service provides you with flexibility to suit the needs of your business. This is offered on a retained basis over set periods of time, allowing you to scale up and down to meet the needs of your business.
Case Studies
From Ireland's premier sporting arena, to one of the largest FMCG organisations in the country, to one of the world's biggest beverage brands; I've built studios, delivered major digital projects and project managed one of the biggest global rebrands of a generation.
Working in-house; delivering a set project scope; and as a freelance contractor, I’ve provided these clients with a flexible and fully integrated creative service, across a diverse mix of projects. Click through to read more..
PepsiCo International Beverages
Project Management & Head of Operations
Contracting with the International Beverages Global Design Studio based in Dublin, I worked on a number of projects across their brand portfolio; initially project managing workflows across Gatorade and Mountain Dew beverage brands, before undertaking the global project management for Pepsi Titan, a rebrand of the flagship Pepsi brand worldwide excluding North America.
Following a successful global launch for Titan, I was asked to take on the role of Head of Operations for the Global Design Studio. This brief focused on the commercial side of the studio; overseeing budget allocations, developing project workflows, managing freelance resources and contract negotiations with agencies and suppliers. I also worked across a number of special projects, including the development of the innovative Pepsi Smart can device.
In addition to managing the development of the Gatorade Global assets bank, I also provided photography services, creating product visuals to support launches for the various bespoke promotional packs that the design team developed for their sports ambassador rosters.
Alongside Gatorade, I also provided product photography for Pepsi’s influencer pack innovations, capturing the Pepsi x Biggie presentation pack and bespoke can. I also was involved in the development of the innovative Pepsi Smart Can, working on commercial negotiations and vendor contracts.
My biggest project for PepsiCo was Global Creative Project Manager for Pepsi Titan. This was an enormous brief, developing the workflow tools and processes to manage the project centrally in International Beverages, oversee asset development review processes across the regional design studios, and reporting to PepsiCo design leadership on project delivery.
TITAN
Valeo Foods
Head of Studio
In a partnership between OwensDDB and Valeo Foods, I designed and built Valeo’s in-house creative studio, the ValeoLab. This was a ‘white wall’ project and I was brought onboard to build out the studio space, equip the onsite team and centralise creative development alongside Valeo’s brand marketing team. The studio focused primarily on packaging development, point of sale, and social content; and we also built on offsite production set for filming recipe content for Valeo’s own brand portfolio.
This was a wide remit brief and I also developed a large body of packaging design work across Valeo’s stable of brands – in renovation, extension, and NPD across categories; promotional brochures and POS materials for Valeo Healthcare; and point of sale for owned and distributed brands with retail partners.
In addition to Valeo’s retail brand portfolio, I also worked with their Wine, Spirits and Coffee business, Findlater & Co. developing their premium coffee brand trade material and packaging, and delivering POS assets for their wine portfolio.
These projects, across trade and retail brands, delivered significant savings to the business, allowing for closer collaboration with marketing teams and equipping the HoReCa channel with creative assets that were not available to them previously.
The ValeoLab worked on projects of all sizes and scope, but major packaging renovation briefs provided an opportunity to drive the creative direction for a household brand on-shelf, engage customers at the point of purchase; and deliver meaningful commercial impact for Valeo Foods.
Odlums Breakfast Range was one such project and you can read more about this project via the link below.
PACKAGING
Croke Park
Digital Platform Development Contract
One of those career highlight contracts. A defined deliverable contract, I worked with Croke Park to redevelop the stadium’s website. The initial brief was to project manage the development of a digital platform that could grow into the future, otherwise the brief was open for me to write.
Croke Park is a unique place, steeped in history and cultural significance. It’s about sport, community, belonging; it represents much of what it is to be Irish, our culture and traditions. It’s also the 4th biggest stadium in Europe, headquarters of the GAA, the largest sporting organisation in the country, an events centre, concert venue, a sporting museum and community hub.
This was a project of scale and scope, and hugely rewarding. As I developed the brief, this became much more than a Project Management contract. This was about storytelling and communicating to visitors what goes on behind the imposing facades of the home of Gaelic Games. I expanded my brief, designing the UX and UI in-house, developing the visual style and a highly detailed backend development brief for the agency tasked with building the platform. That budget was then allocated to creating and commissioning photographic and video assets; capturing the magic of match day, the excitement of an arena tour concert, the renovated meeting and event spaces, and the people who make Croke Park what it is.
STORYTELLING
let's chat
In today's world, it's not always possible for businesses to employ specialists full-time, but outsourcing on a fractional basis allows you to access the expertise you need, when you need it. I have a wealth of experience across creative direction and execution, commercial operations, with a track record of delivering major projects at scale. Get in touch to see how I can help you.
