brand tailoring
Shepherd & Flock is a creative consultancy; working with big brands, and emerging brands with big ambitions, on global projects and everyday design communication challenges.
This is a multi-disciplinary studio, delivering impactful brand messaging and compelling visual storytelling through the power of design and photography; in brand development, print design, packaging design and digital applications for FMCG and related sectors.
I also provide specialist outsourcing to agencies and in-house brand teams; to expand their capabilities in packaging design and print management; and provide commercial and operational expertise to manage the delivery of strategic creative projects, on a fractional basis.
creative
Shepherd & Flock is a creative partner for ambitious businesses who want to differentiate themselves in the marketplace. I provide a full creative brand building service; from strategy, graphic & packaging design, to photography and website design.
STRATEGY & DESIGN
Brand Development & Design
Shaping perceptions of your business, helping your future customers to recognise and differentiate your product/service in the marketplace. It's more than just a logo; I'll work with you to explore, define & position your brand messaging, and how that should be expressed in your visual identity; including logos, typography, colour palettes, and brand voice guidelines.
Coming Soon
Brand Work & Logo Design
ARTWORK, LAYOUT & PRINT
Packaging Design
Packaging is a critical touchpoint for FMCG brands looking to engage customers at the point of purchase. I have a wealth of experience in new brand, brand extension and packaging renovation; covering all aspects of the creative and technical process from concept development and design layout to finished artwork and print management. I deliver tactile design that enhances your product appeal, whether you're an established brand or just starting out.
Brand Work & Logo Design
WEB & PRINT DESIGN
Communication Design
Communicate your message through engaging print & digital design; vehicle livery, advertising material, brochures, retail POS, in-store branding, and custom website and ecommerce development. In a world where brand communication strategies can often start and end with social media, it's easy to overlook the power 'traditional' channels have to influence customers and drive actual sales over engagement numbers. Confident and consistent presentation of your brand across all media is crucial to building trust and delivering against your bottom line.
Coming Soon
Custom Website & Print Work
DOCUMENTARY BRAND PHOTOGRAPHY
Editorial Photostories
Documenting the people, places and processes behind your product and brand, helps to build a real connection with your customers, and helps to educate and build appreciation for what your business stands for. Commissioned editorial photography is a powerful communication tool, within your overall marketing strategy.
Narrative & Documentary Photography
BRAND ASSETS
Product Photography
From perfectly lit ecommerce packshot to still life, styled product and product in use; real imagery of real products, perfectly captured and carefully edited, builds consumer trust and confidence in your brand. Having a high resolution image asset bank available to utilise in print and digital advertising, across social channels and presentation decks is crucial in today's multichannel communications world.
Coming Soon
Styled Product & Packshot Photography
BRAND ASSETS
Food Photography
Real imagery of real menus, styled shots of your produce and serving suggestions, all perfectly captured in high resolution. Driving taste appeal and building expectations of your menu, creating hype through carefully curated and sharable images, builds customer awareness and confidence in your brand. Whether you're selling directly or through a third party app, put your best foot forward with real food photography.
Coming Soon
Restaurant Menu Photography
BRAND PHOTOGRAPHY
Environmental Portraiture
Photographing you in your natural environment, capturing a moment as you work, naturally lit or maybe with a little more production; communicating the human element of your brand is now more important than ever.
Coming Soon
People & Places Photography
PERSONAL BRAND PHOTOGRAPHY
Headshots & Portraiture
You are your brand! Authentic, professional headshots and team photography for corporate applications; the perception your potential customers and clients have of your business will be influenced by how you present yourself and your team. True to life photography, capturing you in your best light; delivering you a set of business assets you can be proud of.
Coming Soon
Corporate & Personal Brand Photography
clients & brands
Shepherd & Flock has worked on some truly amazing projects with great clients, teams, organisations and agencies; to deliver rebrands, packaging NPD & renovation, communication, digital and photographic projects for some of Ireland's best known FMCG, sporting and global bluechip brands. Alongside these household names, I'm proud to have worked with ambitious startups and SMEs, to build their brands and position them for growth.
Fractional & Contract Services
Specialist Outsourcing
Providing specialist services to in-house brand teams and agencies on packaging design, pre-press artworking and print run management; photography and image retouching. These services are offered on both a retained and ad-hoc project basis, providing flexibility to help you temporarily scale to address capacity and project demands.
project management
For those clients requiring a more integrated service, on large scale projects demanding closer ongoing engagement with multiple internal stakeholders; and day-to-day project management, where proximity is key. See links to case studies below, including work for Pepsico International Beverages and Croke Park/GAA.
Hybrid/Remote Creative
For brand teams who need a skilled creative leadership working across multiple projects, and over longer periods of time, this service provides you with flexibility to suit the needs of your business. This is offered on a retained basis over set periods of time, allowing you to scale up and down to meet the needs of your business.
I provide a highly experienced and flexible creative service for agencies and brand managers, to meet the short and medium term needs of their businesses, and where specialist skills are required. For large brands setting up or running established in-house teams, I provide Operational and Project Management expertise on a fractional basis.