I PARTNER WITH AMBITIOUS BUSINESSES TO DIFFERENTIATE THEM IN THE MARKETPLACE.
HI, I'M DAVID MCCORMACK
Shepherd & Flock is the Brand, Design & Photography Studio from which I work with enterprising startups, and established small and medium sized businesses, to build their brands’ and connect with customers.
I CREATE IMPACTFUL BRANDING & GRAPHIC DESIGN, PACKAGING & PRINT DESIGN; COMPELLING PRODUCT & BRAND PHOTOGRAPHY AND DESIGN WEBSITES AND ECOMMERCE SITES FOR A DIVERSE MIX OF CLIENTS, FROM CHALLENGER START-UPS TO ESTABLISHED SMES, ACROSS A BROAD MIX OF SECTORS.
I work collaboratively; with the critical eye of an independent observer, to enhance perceptions of your business through the power of design and photography; to create powerful brand messaging and visual assets, fully aligned with your company values; to help you realise your business goals.
RECENT WORK
EXPERTISE
My expertise has been built over 20 years delivering projects across a range of creative and technical disciplines. I established Shepherd & Flock to offer the benefits of that experience to startups and growing businesses, to help them create positive noise and be heard!
That same experience also makes me a safe pair of hands for established brands; looking to reposition themselves in the marketplace, refresh their brand assets or develop their online presence.
THE JOY OF CREATING
Whether developing or repositioning brands; or creating engaging visual assets to build brand appeal in print, on-shelf or online, I take great joy in working with passionate individuals and enterprises, providing a full end-to-end creative service.
BRAND DEVELOPMENT
Shaping perceptions for your business through compelling brand design; helping your future customers to recognise and differentiate your business or product in the marketplace – I will work with you to define and then position your brand, before bringing it to life visually across all touch points.
GRAPHIC DESIGN
Driving awareness and promoting your brand message through tactile communication design. From logo, bespoke stationery and brochure design; promotional suites and annual reports, to vehicle livery, billboard advertising and retail POS – I’ll ensure you can effectively communicate your brand message to your client or customer.
PACKAGING DESIGN
Your packaging is a key extension of your brand and a critical touchpoint for customers. From concept design through to finished print – I will guide you through each step of the process to deliver a tactile and engaging piece of design that reflects your brand.
WEB DESIGN
From beautiful, visually led static sites to more complex ecommerce websites; I have the experience to create an elegant and functional online presence for your business or product.
PRODUCT PHOTOGRPAHY
Capture your product portfolio and enhance brand appeal. An asset bank of high-quality product imagery is critical in effectively engaging your customers across all touchpoints, whether in print or digital formats. I will ensure your product is shown in the best possible light!
BRAND PHOTOGRAPHY
From corporate headshots and environmental portraits; to photo stories that capture the people behind the business; communicating the human element of your brand is more important than ever. These visual assets are fundamental components of your brand.
Some Kind Words
I'D LOVE TO HEAR FROM YOU
Tell me about your great idea, your business challenge or plans for expansion. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your brand to life!