Lites Group Brand Refresh& Website Design
the brief
Lites Group is one of Ireland’s leading Marketing and Advertising companies; providing Merchandising, Sales, Product Demonstrations, Market Research & Retail Auditing services across FMCG and Trade categories. They are leaders in their field but felt their existing website did not represent the brand and business behind it, so they approached me to undertake a full review and redesign of their website and content strategy.
The initial brief to update their website design was expanded to include new brand asset creation, incorporating brand photography and copywriting for the site. In tandem with the primary site redesign project, I was also tasked with establishing a new visual language for the business, one that could translate across non digital customer touchpoints in future. The Lites Group team decided to retain their existing logo as they felt it had strong recognition in the marketplace.
StrategyDevelopment
Scoping sessions with Martin, Lites Group’s Managing Director, identified their people as the company’s greatest asset; a dedicated team, delivering best-in-class service to clients.
I placed that core value of ‘people first’ as the central theme for the project, and a new photographic asset bank was commissioned alongside the responsive website redesign.
Brand Photography& Visuals
In line with the strategy, current team members were photographed in a studio setting, placing them front and centre in the final web banners reinforced the people first message. We also selected a bold colour palette to represent the vibrant and welcoming culture within the business; and to also aid in defining the different service offerings.
Overlaid typography in an informal handwritten style sought to reinforce the fun and engaging culture messaging, whilst highlighting the range of merchandising and retail management services they provide to the Grocery/FMCG sector.
WebsiteRedesign
The new site, built on Wordpress, is fully responsive and clearly communicates the company’s services. It provides a streamlined and uncluttered navigational structure versus their original site design, an optimised User Experience and clean layout. The use of photography and associated visuals, featuring team members and leadership, introduces the team to prospective clients even before the first conversation or meeting. In an industry built on networks and relationships, this helps to build familiarity and trust from the outset versus generic stock imagery.
A blog section was also provided to allow the team engage with clients and share news, insights and activity ongoing; utilising a user friendly content management system.
Project Services& Delivery
This project represented a comprehensive brand overhaul for an industry leader; reaffirming their position in the marketplace with a bold, colourful and engaging online presence that put their core ethos of ‘people first’ front and centre.
- User Journey/UX
- Wordpress website build
- Copywriting
- Brand Photography
- Web Graphics
- Vehicle Livery Design
Client Feedback
We engaged Shephard & Flock to refresh our online presence and the first project was our company website and we are extremely pleased with the end product. David listened to our requirements and we feel our website has captured the essence of our business. The project was delivered within tight timelines, in budget and involved multiple stake holders.
He delivered a site which is attractive, with unique design elements, simple to update and is performing very well on search. David went above and beyond to work with us to design and build something we are really proud of. We are also expecting an increase in business because of it, all thanks to David..
Martin Duffy – Co-Managing Director, Lites Group
