a little bitabout me

Hello!

Let Me Introduce Myself

My name is David McCormack. I'm a Creative Director, Designer & Photographer with a wealth of experience in brand development, graphic & packaging design and project management.

That experience has been built on over 20 years in agency, on client-side building in-house studio teams, and in commercial operations and project management roles; across FMCG, Beverage, Retail, Consumer Electronics, Automotive, Sport, Tourism and eCommerce sectors.

I’ve worked with a broad mix of clients, from SMEs to global blue-chips; on startup brand development to global beverage rebrand projects. I’ve worked client-side to brief creative projects, and on creative teams tasked to deliver, so I know how the process should work from both sides, saving you time and money.

I established Shepherd & Flock as a multi-disciplinary studio to offer the benefits of that creative and commercial expertise to startups and growing businesses, struggling to navigate the challenges of brand building and maintaining brand presence, in an increasingly fast paced consumer world.

Regardless of project size or scope, my goal is simple; to elevate your business through great design and photography; to create powerful brand messaging and compelling creative, with a truly authentic tone of voice...yours!

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I work with businesses of all sizes to define, create, build and reposition brands for growth; shaping customer perceptions through the power of design, photography and authentic messaging that drives customer awareness and engagement. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your project to life!

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