a little bitabout me
Hello!
My name is David McCormack. I'm a Creative Director, Designer & Photographer with a wealth of experience in brand development, graphic & packaging design and project management.
That experience has been built on over 20 years in agency, on client-side building in-house studio teams, and in commercial operations and project management roles; across FMCG, Beverage, Retail, Consumer Electronics, Automotive, Sport, Tourism and eCommerce sectors.
I’ve worked with a broad mix of clients, from SMEs to global blue-chips; on startup brand development to global beverage rebrand projects. I’ve worked client-side to brief creative projects, and on creative teams tasked to deliver, so I know how the process should work from both sides, saving you time and money.
I established Shepherd & Flock as a multi-disciplinary studio to offer the benefits of that creative and commercial expertise to startups and growing businesses, struggling to navigate the challenges of brand building and maintaining brand presence, in an increasingly fast paced consumer world.
Regardless of project size or scope, my goal is simple; to elevate your business through great design and photography; to create powerful brand messaging and compelling creative, with a truly authentic tone of voice...yours!
let's chat
I work with businesses of all sizes to define, create, build and reposition brands for growth; shaping customer perceptions through the power of design, photography and authentic messaging that drives customer awareness and engagement. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your project to life!
kind words
I had the pleasure of working with David at PepsiCo, where I led the International Beverages Design team and he was Head of Operations. He is highly intelligent, organised, and proactive, with an impressive ability to anticipate challenges and deliver effective solutions before they become issues. He also has a great sense of humour and made a really positive contribution to team culture. His background as a photographer and creative director made him the perfect fit for our team and he had a huge impact across a wide range of projects, while his excellent networking skills helped build strong relationships across the business. David was particularly invaluable during the Pepsi redesign in 2023 which was a complex, multi-dimensional beast of a project. He played a crucial role in coordinating complex work streams, aligning stakeholders, and ensuring successful delivery against demanding timelines. What really sets David apart is his ability to combine strategic thinking with flawless execution. He is reliable, adaptable, and always willing to go the extra mile to achieve the best outcome. Any organisation would benefit enormously from David’s leadership, expertise, and commitment to excellence.Stephen White - Senior Director International Beverages
We engaged Shepherd & Flock to refresh our online presence and the first project was our company website. We are extremely pleased with the end product. David listened to our requirements and we feel our website has captured the essence of our business. The project was delivered within tight timelines, in budget and involved multiple stake holders. He delivered a site which is attractive, with unique design elements, simple to update and is performing very well on search. David went above and beyond to work with us to design and build something we are really proud of. We are also expecting an increase in business because of it, all thanks to David..Martin Duffy - Co-Managing Director, Lites Group
We worked with David of Shepherd & Flock on the design and launch of our new website late last year. David was brilliant to work with and created a fabulous website for us that has worked brilliantly during this third lockdown. David has also been on hand to offer advice and help post-launch too, which was much appreciated. Our online sales this season have far exceeded any other period and we cannot thank him enough for his help.Louise Brennan - Managing Director, Fabiani Boutique
David's varied skill set ranges from simple design critique to complete design overhaul. His keen eye for packaging design and on-pack photography makes him a great asset for creative direction on any job and an excellent choice for styled product/pack photography. David also adds great value to packaging print jobs with his strong technical knowledge of substrates, preparing files for various print methods and liaising with repro houses to ensure that jobs run smoothly.Elaine Doran - Head of Brand Assets & Packaging Development, Valeo Foods
As a commercial gym it was important our brand appealed to a wide audience. After developing our brand identity and taglines, David was able to carry the tone of voice through to the website and into the physical gym, which can be seen and felt in the welcoming spaces. Starting out as a new business owner, David’s professionalism and ‘can do’ attitude, as well as attention to detail in everything he does really resonated with me, and I cannot recommend him highly enough to anyone looking to take their brand to the next level.Luke Woods - Managing Director, Integrity Fitness