TheArchive
Case Studies, Recent Work, Personal Projects & Archives
I’ve spent over 2 decades turning interest into experience, and passion into expertise. I love to hear about the journeys taken to starting new businesses and meet those passionate people and teams behind them. Shepherd & Flock is a creative studio focused on working with businesses from start up to market leaders, to build and reposition brands for growth.
I’ve worked across a broad range of industries, in print, packaging, digital and photography. My clients are as diverse as the projects I’ve delivered, and the work below is a snapshot of that experience; from local businesses to global FMCG brands. Creatively driven and commercially minded, I deliver assets that communicate your brand message in an authentic voice…yours.
Case Studies
Reference Projects
Pepsi Global Rebrand
Project Management
Odlums Renovation
Packaging Design
Croke Park Website
Digital Platform Design
Spotlight
A selection of ongoing and recent projects
Photostories
Lusca Vineyard in North County Dublin
Project Archive
Brand, Print, Digital & Photographic Work
Odlums Porridge Oats Packaging Redesign
A renovation project for Valeo Foods to redesign the packaging for Odlums Breakfast Porridge Oats and Wheat range.
Integrity Fitness Brand Development
A full-service project covering brand strategy and design, communication design, brand photography and website design…
Lites Group Website and Brand Photography
An online brand refresh project for Lites Group, one of Ireland's leading Fielding Marketing companies.
Fabiani Boutique eCommerce Store
eCommerce website build, POS integration and packshot photography for independent luxury brand retailer.
Croke Park Website Redesign
A major digital project to bring a number of independently operating entities within Croke Park together on a single,…
Robert Roberts Coffee & Tea
Robert Roberts is a leading beverage brand in the Irish market, supplying both trade and retail customers with a range…
Odlums Professional
Odlums are the category leaders in both retail and trade - providing a range of services and ingredient products to…
Kinta8 Consulting
Kinta8 is a retail consultancy, linking suppliers with buyers through cultural advisory, strategic pitch preparation…
Wilton Candy
A packaging redesign and identity refresh for Wilton Candy on their two best loved chocolate bars - Macaroon and Mint…
Jacobs Jaffa Cakes
In an increasingly competitive category, Jacobs Jaffa Cakes have remained a firm favourite. However direct competition…
Oatfield Chocolate Range
Oatfield is a confectionery brand that has a special place in the heart of Irish families, with a stable of heritage…
Salana & Eshe Coffee
Findlater & Co. were looking to launch a super premium gourmet coffee range to their trade brand portfolio, using the…
Mahers Chemist
Management of this family owned independent chemist in Drogheda had just passed to its second generation and they…
Chef Stevia
As one of Ireland's best loved brands - Chef is a staple in most store cupboards, from Ketchup to Brown Sauce and…
Assured Services
Assured Services are a civil building contractor, with a portfolio of clients in civil construction sector. The…
Fotoshoot Photography
Fotoshoot started as a wedding photography service back in 2008. Over time, the business has evolved and had moved away…
Gateaux Mini Rolls
A teatime favourite, Gateaux are famous for their range of swiss rolls and chocolate logs. To widen the brand appeal…
Jacobs Club Chunky
Jacobs Club is a brand we all know and many will have fond memories of the original Club Milk snack bar. Over the…
Cunningham Design & Planning
Cunningham Design & Planning are a consulting engineering company based in the midlands. A highly regarded practice,…
Elite Cream Wafers
Jacobs were looking to move the Elite Special Moments brand into the confectionery space with the introduction of…
Caffé Di Milano
Caffé Di Milano is a premium wafer range from Jacobs. Having established the brand in the biscuit, confectionery and…
Jacobs Elite Range
Jacobs' Elite range of premium biscuits have become a firm favourite, including the chocolate coated versions of…
Findlater & Co Coffee Brochure
Findlater & Co. supplies some of Ireland's best known Coffee brands including Robert Roberts, Lavazza and Warbler &…
Valeo Healthcare
Valeo Healthcare is one of the largest distributors of healthcare products in the country, with a portfolio of…
LSS Electrical Contractors
LSS Electrical are an established contractor servicing commercial and industrial clients for the past 15+ years. Having…
Odlums Porridge Oats Packaging Redesign
A renovation project for Valeo Foods to redesign the packaging for Odlum's Breakfast Porridge Oats and Wheat range.