Fabiani EComm Store& Photography
The Brief
This project was to deliver a brand new eCommerce website design for Fabiani Boutique; a popular luxury brand retailer in the midlands. They’ve built up a loyal customer base but wanted to extend their reach with a 24hr shopfront and attract new customers both domestically and internationally for their stable of high-end women’s fashion brands in clothing, footwear and accessories.
They had built an excellent reputation and loyal customer base with their in-store experience, but their online store was lagging behind in terms of the user experience and product offering, with a clunky manual stock management system. As part of the development, I provided packshot photography, captured images of the team at work along with some environmental portraits of Louise Brennan, the store owner.
EComm Integration& Website Design
I completed an audit of their current system and worked with the team to identify issues and inefficiencies. Based on this initial discovery stage, I streamlining the user journey and worked with the team to implement an automated stock management system under a single POS system for online and in store purchases.
With User Experience a key metric, I placed product front and centre on the site; reducing steps to purchase, introducing product cross-sell and related purchasing, click & collect and of course redesigned the visual aesthetic. Built on Shopify; I delivered a flexible, omnichannel shopping platform for an ambitious Irish retail business who subsequently won National Store of the Year 2021 at the AIBMS Retail Excellence Awards!
PackshotPhotography
I also provided packshot product photography for new footwear ranges and other selected SKUs, to allow them feature stock lines that were previously limited to the physical store at launch. This provided Fabiani with a set of high quality assets that could also be used across their social channels and in print, to drive sales and promotions on their premium label brands, including Ash, Isabel Marant Etoile, Lodi, Oxitaly and Lumi Accessories to name a few. Consistent high quality product imagery helped to maintain a cohesive look across the product landing pages and allowed Fabiani to utilise a product zoom function within the Shopify product viewer, giving the customer an opportunity to see texture and finer details in each product.
PHOTOGRAPHY
Brand Photography
Fabiani has a loyal in-store customer base in the midlands and their onsite cafe is a popular destination with shoppers. Creating that same connection with customers online is a challenge; but investing in photography, capturing the people behind the business is a great way to start. I photographed the team at work, the store environment, the yoga facility on the upper floor and the cafe team; to provide Fabiani with assets they could use across their social channels and website.
Client Feedback
We worked with David of Shepherd & Flock on the design and launch of our new website late last year. David was brilliant to work with and created a fabulous website for us that has worked brilliantly during this third lockdown. David has also been on hand to offer advice and help post-launch too, which was much appreciated. Our online sales this season have far exceeded any other period and we cannot thank him enough for his help.
Louise Brennan – Managing Director, Fabiani Boutique
Project Services& Delivery
The scope of this project was broad, developing from an initial requirement to update the visual aesthetics of the current site, to include on and offline system integrations, brand and packshot photography. This was both a front and backend project that has helped deliver considerable omnichannel growth, internal workflow efficiency and higher levels of engagement from a widening customer base.
- UX Design
- Wireframing
- Copywriting
- POS Pro Integration
- Data Migration
- Payment Integration
- Packshot Photography
- Brand Photography
- POS Hardware Setup