I'M A BRAND TAILOR; SHAPING BUSINESSES INTO BRANDS

APPROACH & SERVICES

I start every project by gaining a clear understanding of both your business values and your commercial objectives. Whether I am designing a new website, piece of packaging, print collateral or delivering product & brand photography; the creative direction will be informed by an exploration of the business behind your brand, and realised through my experience and expertise in creative execution.

Shepherd & Flock - Alternate Logo

To draw an analogy between a brand and a tailored suit; whether it’s been created from scratch or even given a ‘nip and tuck’; it provides comfort, fits perfectly and enhances your shape; it inspires confidence and will serve you well for years. It’s unique to you.

Investing in your brand; developing your brand assets, getting a perfect fit for your business, inspires confidence in your customers and draws positive attention. That’s what Shepherd & Flock offers – a bespoke tailoring service for new and existing brands, adding value and building confidence!

MY EXPERIENCE

BRAND DEVELOPMENT

Shaping perceptions of your business through compelling brand design, helping your future customers to recognise and differentiate your business or product in the marketplace; I will work with you to define and then position your brand, before bringing it to life visually across all touch points.

Findlater & Co Coffee brochure Inserts - Private Blends

GRAPHIC DESIGN

Driving awareness and promoting your brand message through tactile communication design. From logo, bespoke stationery and brochure design; promotional suites and annual reports, to vehicle livery, billboard advertising and retail POS; I’ll ensure you can effectively communicate your brand message to your client or customer.

WEB DESIGN

From beautiful, visually led static sites to more complex ecommerce websites; I have the experience to create an elegant and functional online presence for your business or product.

Shopify Partner Logo
Jacobs Elite Wafer Hazelnut bars mockup

PACKAGING DESIGN

Your packaging is a key extension of your brand and a critical touchpoint for customers. From concept design through to finished print, I will guide you through each step of the process to deliver a tactile and engaging piece of design that reflects your brand.

PRODUCT PHOTOGRPAHY

Capture your product portfolio and enhance brand appeal. Drive your online conversion rates with high quality ecommerce packshots. An asset bank of high-quality product imagery is critical in effectively engaging your customers across all touchpoints, whether in print or digital formats. I will ensure your product is shown in the best possible light!

Styled Gordons Gin Bottle Product Photography
Brand Photography and Graphics for Lites Group website

BRAND PHOTOGRAPHY

From corporate headshots and environmental portraits; to photo stories that capture the people behind the business; communicating the human element of your brand is more important than ever. These visual assets are fundamental components of your brand.

FULL LIST OF SERVICES

BRANDING

  • Competitor Research
  • Naming
  • Brand Positioning
  • Messaging
  • Tone of Voice
  • Copywriting
  • Brand Guidelines
  • Visual Identity

DESIGN

  • Packaging Design
  • Reports & Brochures
  • Stationery
  • Information Graphics
  • Signage
  • Presentation Design
  • POS Materials
  • Guidelines
  • Template Design

WEB DESIGN

  • Brochure Websites
  • Ecommerce Stores
  • POS Integration
  • Visual Content Creation
  • Copywriting
  • Creative Direction
  • Front-end Design
  • Web Banners
  • Project Management
  • Maintenance Plans

PHOTOGRAPHY

  • Packshot
  • Styled Product
  • Editorial Story
  • Environmental
  • Corporate Headshot
  • Composite Photoshop
  • Image Retouching
Some Kind Words

I'D LOVE TO HEAR FROM YOU

Tell me about your great idea, your business challenge or plans for expansion. I specialise in brand tailoring – shaping businesses into brands. Let’s work together to bring your brand to life!