I help businesses to build, and realise the full potential in their brand; utilising the power of design and photography to differentiate them in the marketplace.
My name is David McCormack. I'm a Creative Director, Designer & Photographer with a wealth of experience in brand development, graphic & packaging design and project management.
I have over 20 years experience working in the FMCG, Retail, Consumer Electronics, Automotive, Sport, Tourism and eCommerce sectors; delivering projects for a broad range of clients, from independent SMEs to household names, and multinational brands.
I established Shepherd & Flock to offer the benefits of that experience to startups and growing businesses, creating powerful brand messaging and compelling creative with a simple goal; to elevate your business through great design and photography.
I help businesses to build, and realise the full potential in their brand; utilising the power of design and photography to differentiate them in the marketplace. For new businesses looking to launch their product or service, I provide a full end-to-end brand development service; from strategy, graphic & packaging design, to asset creation and website design.
My name is David McCormack. I'm a Creative Director, Designer & Photographer with a wealth of experience in brand development, graphic & packaging design and project management.
I have over 20 years experience working in the FMCG, Retail, Consumer Electronics, Automotive, Sport, Tourism and eCommerce sectors; delivering projects for a broad range of clients, from independent SMEs to household names, and multinational brands.
I established Shepherd & Flock to offer the benefits of that experience to startups and growing businesses, creating powerful brand messaging and compelling creative with a simple goal; to elevate your business through great design and photography.
Services
Brand Strategy& Design
Shaping perceptions of your business, helping your future customers to recognise and differentiate you in the marketplace; we will define and then position your brand, before I bring it to life visually across all touch points.
CommunicationDesign
Promoting your brand message through tactile print design; business cards and stationery, bespoke brochure design and annual reports; vehicle livery, billboard, website and digital design, editorial advertising and retail POS.
PackagingDesign
Packaging is a critical brand touchpoint for producers. I have a wealth of experience covering all aspects of the process from design to mockup artwork through to print management; delivering tactile design that enhances your product appeal.
ProductPhotography
Enhancing taste appeal with styled food imagery; driving your online conversion rates with high quality ecommerce packshots and product photography, an asset bank of high-quality imagery is critical capturing your customers’ attention.
BrandPhotography
Headshots and environmental portraits; narrative photography that tells the story of the people behind the business; communicating the human element of your brand is now more important than ever. High quality imagery is critical, to effectively engage your customers across all touchpoints.
Retouching& Compositing
Creating desire for your product for the viewer, enhancing taste appeal or simply presenting your imagery free from blemish; I offer my clients a full range of retouching and product enhancement services, to provide assets that reflect your wider brand messaging.
Kind Words
David's varied skill set ranges from simple design critique to complete design overhaul. His keen eye for packaging design and on-pack photography makes him a great asset for creative direction on any job and an excellent choice for styled product/pack photography. David also adds great value to packaging print jobs with his strong technical knowledge of substrates, preparing files for various print methods and liaising with repro houses to ensure that jobs run smoothly.Elaine Doran - Head of Brand Assets & Packaging Development, Valeo Foods
We engaged Shepherd & Flock to refresh our online presence and the first project was our company website. We are extremely pleased with the end product. David listened to our requirements and we feel our website has captured the essence of our business. The project was delivered within tight timelines, in budget and involved multiple stake holders. He delivered a site which is attractive, with unique design elements, simple to update and is performing very well on search. David went above and beyond to work with us to design and build something we are really proud of. We are also expecting an increase in business because of it, all thanks to David..Martin Duffy - Co-Managing Director, Lites Group
As a commercial gym it was important our brand appealed to a wide audience. After developing our brand identity and taglines, David was able to carry the tone of voice through to the website and into the physical gym, which can be seen and felt in the welcoming spaces. Starting out as a new business owner, David’s professionalism and ‘can do’ attitude, as well as attention to detail in everything he does really resonated with me, and I cannot recommend him highly enough to anyone looking to take their brand to the next level.Luke Woods - Managing Director, Integrity Fitness
We worked with David of Shepherd & Flock on the design and launch of our new website late last year. David was brilliant to work with and created a fabulous website for us that has worked brilliantly during this third lockdown. David has also been on hand to offer advice and help post-launch too, which was much appreciated. Our online sales this season have far exceeded any other period and we cannot thank him enough for his help.Louise Brennan - Managing Director, Fabiani Boutique
The Shepherd's Pie
New Work, Projects, Articles, Personal Portfolios and Observations from the field!
Findlater & Co Coffee Brochure
Findlater & Co. supplies some of Ireland's best known Coffee brands including Robert Roberts, Lavazza and Warbler &…
Croke Park Website Redesign
A major digital project to bring a number of independently operating entities within Croke Park together on a single,…
Fabiani Boutique eCommerce Store
eCommerce website build, POS integration and packshot photography for independent luxury brand retailer.
Lites Group Website and Brand Photography
An online brand refresh project for Lites Group, one of Ireland's leading Field Marketing companies.