Findlater & CoCoffee
The Brief
Findlater & Co. owns and distributes some of Ireland’s best known coffee brands including Robert Roberts, Lavazza and Warbler & Wren alongside premium barista equipment from WMF and Rancilio to the trade.
Following on from recent new product launches, they wanted to present their premium brand stable to the market and introduce their full portfolio to both existing and new customers under the Findlater & Co. brand.
DesignSolution
The Findlater & Co team understood the value printed brochures still have at the premium end of the market. When considering the most appropriate format, I felt a pocket folder design would provide flexibility to select the appropriate product sheets for individual sales pitches and help ensure longevity for the folder itself.
The bold, graphic treatment of the pouring coffee, is almost abstracted against the matt black background as an eye-catching introduction to the presentation. Carefully selected stock photography and a muted palette support a premium visual aesthetic.
Finishing
Finished with soft touch laminate, spot UV and copper foiling, the folder has a luxurious and tactile feel that encourages the recipient to pick it up again and again. The individual inserts reflect the individual tone of voice of each brand, whilst also working as part of the ‘master set’. In delivering this brochure, they now have a highly tactile piece of brand communication that goes beyond a simple selling tool to truly reflect the premium nature of the brand’s portfolio.
