Cunningham Design & Planning are a consulting engineering company based in the midlands. A highly regarded practice, they provide a full range of engineering services from water percolation testing and planning services for one-off domestic green field builds to project management, certification and BER testing on commercial property. They had enjoyed significant growth, expanding their team and service offering but had never fully established their brand. We worked with them to develop their identity, tagline, stationery, editorial advertising and developed a brochure website for the business.
The tagline absolutely defines the service offering, as much of their work is based on green field projects. It also really defined the approach to the identity design which is a monogram style lockup, which symbolises the stages of a typical project from below ground, to the surface and upwards – with the colour palette taking its cue from the earth, the green field surface and sky – and the circular nature of their approach to client engagement project management.
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