News and Updates

TheShepherd's Pie


New Work, Projects, Articles and Personal Portfolios.

Beyond being a creatively rewarding way of earning a living, I’ve always had a passionate interest in design, photography and the wider creative arts. This is where I hope to further explore that passion.

Posting as regularly as possible; I’ll share my own work alongside relevant industry articles, news and editorial; highlighting the critical role these disciplines play in building great brands.

From the Studio

A peek at some current work..

Styled Food Photography Warm Waffle with Caramel and Chocolate for Empoli Restaurant

Styled Food Photography Warm Waffle with Caramel and Chocolate for Empoli Restaurant

Restaurant Menu Shoot for Empoli Restaurant

Headshot for Sharon Mooney, Managing Partner at Hyphen

Sharon Mooney

Headshot Session for Partners @ Hyphen Strategy

Faraz - Chef Patron at Empoli Restaurant

Faraz - Chef Patron

Brand Photography for Empoli Restaurant

Journeys taken..

I've spent over 2 decades turning interest into experience and passion into expertise.

I love to hear about the journeys taken to starting new businesses and meet those passionate people and teams behind them. Why not pick up the phone and give me a call to tell me about your great idea or your business challenge. Let’s work together to bring your brand to life!


Shepherd & Flock - Alternate Logo in White

From the Blog

Integrity Fitness Brand Development

A full-service project covering brand strategy and design, communication design, brand photography and website design…

Collage of work for Website, Van Livery and Brand Photography for Lites Group

Lites Group Website and Brand Photography

An online brand refresh project for Lites Group, one of Ireland's leading Field Marketing companies.

Fabiani Boutique eCommerce Store

eCommerce website build, POS integration and packshot photography for independent luxury brand retailer.

Croke Park Website Wireframe mockup

Croke Park Website Redesign

A major digital project to bring a number of independently operating entities within Croke Park together on a single,…

Robert Roberts Coffee & Tea

Robert Roberts is a leading beverage brand in the Irish market, supplying both trade and retail customers with a range…

Odlums Professional Header Image

Odlums Professional

Odlums are the category leaders in both retail and trade - providing a range of services and ingredient products to…

Kinta8 Consulting

Kinta8 is a retail consultancy, linking suppliers with buyers through cultural advisory, strategic pitch preparation…


Wilton Candy

A packaging redesign and identity refresh for Wilton Candy on their two best loved chocolate bars - Macaroon and Mint…

Jacobs Jaffa Cakes

In an increasingly competitive category, Jacobs Jaffa Cakes have remained a firm favourite. However direct competition…

Oatfield Chocolate Range

Oatfield is a confectionery brand that has a special place in the heart of Irish families, with a stable of heritage…

Salana & Eshe Coffee

Findlater & Co. were looking to launch a super premium gourmet coffee range to their trade brand portfolio, using the…

Mahers Chemist

Management of this family owned independent chemist in Drogheda had just passed to its second generation and they…

Chef Stevia

As one of Ireland's best loved brands - Chef is a staple in most store cupboards, from Ketchup to Brown Sauce and…

Assured Services Building Contractors Website

Assured Services

Assured Services are a civil building contractor, with a portfolio of clients in civil construction sector. The…

Fotoshoot Photography

Fotoshoot started as a wedding photography service back in 2008. Over time, the business has evolved and had moved away…

Gateaux Mini Rolls

A teatime favourite, Gateaux are famous for their range of swiss rolls and chocolate logs. To widen the brand appeal…

Jacobs Club Chunky

Jacobs Club is a brand we all know and many will have fond memories of the original Club Milk snack bar. Over the…


Cunningham Design & Planning

Cunningham Design & Planning are a consulting engineering company based in the midlands. A highly regarded practice,…

Elite Cream Wafers

Jacobs were looking to move the Elite Special Moments brand into the confectionery space with the introduction of…

Caffe Di Milano Chocolate and Caramel Rolls Festive Gift pack

Caffé Di Milano

Caffé Di Milano is a premium wafer range from Jacobs. Having established the brand in the biscuit, confectionery and…

Jacobs Elite Range

Jacobs' Elite range of premium biscuits have become a firm favourite, including the chocolate coated versions of…

Findlater & Co Coffee Brochure

Findlater & Co. supplies some of Ireland's best known Coffee brands including Robert Roberts, Lavazza and Warbler &…

Valeo Healthcare Bi-Monthly Sales Brochure

Valeo Healthcare

Valeo Healthcare is one of the largest distributors of healthcare products in the country, with a portfolio of…

LSS Electrical Contractors

LSS Electrical are an established contractor servicing commercial and industrial clients for the past 15+ years. Having…

Odlums Porridge Oats Packaging Redesign

A renovation project for Valeo Foods to redesign the packaging for Odlum's Breakfast Porridge Oats and Wheat range.